Fin Design + Effects was commisioned by Glowy Films to design direct and visualise a 30 second animation with no edits to showcase the launch of the new Mazda 6 Atenza into the China market.
The story follows the birth of a neuron. It then branches out connecting with other neurons to create a network of pulsing energy. Neuron “synapses” burst forth, mapping out the key components of the Mazda 6. This journey continues onwards until both driver and Mazda 6 connect as one. My role was to give overall design direction from neuron concept development, fx and animation direction, through to the final compositing.
Neuron sequence concept boards
concept art / tree room
Production company : Glowy Films
Campaign Director : Diego Pernia
Post Production and VFX : Fin Design + Effects
Executive Producer : Alastair Stephen
Producer : Morgan MacCuish
Design Direction, Supervision & compositing : Brendan Savage
Flame Artist : Richard Betts
FX : Steve Oakley, Romain Buignet
3D : Stuart White, Jonathon Dearing, Bastian Konradt